Archive for February 2008

Superbad Wisdom

Superbad might have been my favorite movie from last year, and I believe it’s destined to become part of the canon of high-school coming-of-age comedies that includes iconic films like American Graffiti, Fast Times at Ridgemont High and the great works of John Hughes.

I know I’m late to the party with this post, but I just watched the movie again and was inspired to mention some of my favorite quotes…

Evan: The guy’s either going think ‘here’s another guy with a fake ID’, or ‘here’s McLovin, 25 year old Hawaiian organ donor.’ Okay? So what’s it gonna be?

Evan: Fogell… shut the fuck up. And take off that vest. You look like Aladdin.

Seth: I just wanna go to the rooftops and scream, “I love my best friend, Evan.”
Evan: Let’s… go on my roof.

Seth: You know when you hear girls say ‘Ah man, I was so shit-faced last night, I shouldn’t have fucked that guy?’ We could be that mistake!

Becca: I’m so wet right now.
Evan: Yeah… they said that would happen in Health Class.

Evan: I heard she got breast reduction surgery.
Seth: What? That’s like slapping God across the face for giving you a beautiful gift.
Evan: She had back problems, man.

Seth: [imitating Becca] Oh Evan, thank you for bringing that lube for my pussy. I never would’ve been able to handle your four inch dick inside my pussy without that gigantic bottle of lube.

Seth: I’ll be like the Iron Chef of pounding Vag.

Seth: I’m over here in my unit, isolated and alone, eating my terrible tasting food, and I have to look over at that. That looks like the most fun I’ve ever seen in my entire life, and it’s B.S. – excuse my language. I’m just saying that I wash and dry; I’m like a single mother. Look, we all know home-ec is a joke – no offense – it’s just that everyone takes this class to get an A, and it’s bullshit – and I’m sorry. I’m not putting down your profession, but it’s just the way I feel. I don’t want to sit here, all by myself, cooking this shitty food – no offense – and I just think that I don’t need to cook tiramisu. Am I going to be a chef? No. There’s three weeks left of school, give me a fuckin’ break! I’m sorry for cursing.

Jules: You scratch our backs, we’ll scratch yours.
Seth: Well Jules, the funny thing about my back is that it’s located on my cock.

Fogell: What’s it like to have a gun?
Officer Michaels: It’s like having two cocks. If one of your cocks could kill someone.

Seth: You know how many foods are shaped like dicks? The best kinds.

Seth: Nobody has gotten a hand job in cargo shorts since ‘nam!

Becca: [drunkenly making out with Evan] I *so* flirt with you in math.
Evan: Tell me about it. I – same-sies.

Finally, as a bonus, this clip of outtakes is pretty awesome…

Starbucks 2.0

Starbucks To Begin Sinister ‘Phase Two’ Of Operation read the headline from The Onion. That was 2001, and Starbucks was heading for world domination. Seven years later, domination is accomplished, but it’s not all it’s cracked up to be. The stock price has slumped badly, reflecting drops in both sales and general affection for the chain and all it represents.

So, yesterday evening, in a highly-publicized move, Starbucks closed all of its nearly 7,100 locations. A sinister phase two, as The Onion prophesied? Apocalypse imminent? Or simply a company-wide huddle to “teach their employees how to make coffee,” as several snarky bloggers put it.

The official word from Starbucks spun it, essentially, as a publicity stunt designed to demonstrate one company’s commitment to quality…

At the training sessions, managers instructed workers to make sure it takes between 15 to 19 seconds for each espresso shots to pour from the machine so they come out like honey dripping from a spoon. They urged workers to stop resteaming milk and only steam fresh milk, to let espresso shots sit for no more than 10 seconds and to pour foam onto drinks instead of scooping it with a spoon. Managers also told baristas to thank customers, smile and make eye contact when they hand off their drinks. Many of the teaching points already were official policy but weren’t being practiced consistently, managers said.

This morning I decided to test their new brew and sure enough, right there on a chalkboard behind the counter it said, “We promise your coffee will be perfect every time.”

As I stood in line, I glanced over at the lanky young clerk standing behind the pastry case. He smiled at me in a calm, closed-lipped sort of way, and I smiled back. When it was my turn to order, I asked the smiling girl behind the counter for a single espresso, served in a real demi-tasse instead of a paper cup. In Starbucksian – a dialect similar to Italian – a “single” is called a “solo,” but the girl didn’t correct me or ask for a clarification, which was already a notable improvement. She simply smiled at me in the same way as the pastry kid.

I handed her my money, and she smiled again. As I waited for my drink, I happened to glance at the pastry kid again. Smile. Another glance at the cashier girl. Smile.

A minute or so later, the barrista placed my espresso on the counter. I added half a teaspoon of sugar, swirled the cup to mix it in and then sipped it down.

It was tasty. A fine cup of espresso.

The Stepford smiles of the staff made me wonder about that Onion article, but mild creepiness aside, job well done.

My Favorite Marketing Blogs

I read a lot of blogs, which I organize into a number of categories. One of those categories is marketing, which is a fruitful domain for bloggers. I thought I’d share the list of marketing blogs I find myself reading every day…

Blog Maverick – The usually long-winded, sometimes incoherent, but always colorful musings and rants of Mark Cuban. Not strictly a marketing blog, as the champion of HD TV and owner of the Dallas Mavericks covers everything from politics to sports to big business.

Buzz Machine – Also not strictly a marketing blog. Jeff Jarvis, a journalism professor at the City University of New York, espouses on the nature of media and communications in general, of which marketing is a subset.

doshdosh – A recent discovery. The author of this blog is apparently a political science and philosophy student in Toronto, but he’s amazingly prolific and super sharp when it comes to discussing the business of doing business online.

Future Now’s GrokDotCom – Surprisingly bad name for a blog, considering it belongs to the Eisenberg Brothers, gurus of online marketing and authors of Waiting for your Cat to Bark.

Logic + Emotion – There aren’t a lot of new ideas here, but David Armano, VP of Experience at Critical Mass has a gift for articulating in pictures the ways people experience the web.

Made to Stick – The blog companion to the bestselling book on how to communicate ideas so that they stick and spread. They boil it down to a formula that I find myself referring to again and again.

Micro Persuasion – Steve Rubel, Senior VP at Edelman, the world’s largest PR firm is known for his bold pronouncements and sharp insights.

Seth’s Blog – Well-known pundit Seth Godin is a thought leader and guru when it comes to the challenges of marketing in the connected digital age.

Amazon Wants to be My Wingman

Today I ordered a book called Information Dashboard Design from Amazon.com – my latest in a series of work-related purchases.

Of course, whenever you buy anything from Amazon, they generously suggest other books you might be interested in…

Amazon wants me to get a life

Amazon seems to recognize that guys who habitually purchase books on information design and software engineering need all the help we can get.

It’s nice to know they have my back.

John Cleese’s Letter to America (Notice of Revocation of Independence)

“Dear Citizens of America,

In view of your failure to elect a competent President and thus to govern yourselves, we hereby give notice of the revocation of your independence, effective immediately.

Her Sovereign Majesty, Queen Elizabeth II, will resume monarchical duties over all states, commonwealths and other territories (except Kansas, which she does not fancy), as from Monday next…”

The headline caught my eye today on the Digg front page. I clicked, and the first few lines of what I read next were immediately familiar. A quick Google search confirmed that it originated in an email that was widely circulated just after Bush won (or didn’t, I suppose) the presidential election in 2000. I’m sure I received it more than once.

It’s also important to note that John Cleese did not actually author the letter.

No doubt it was submitted and voted up by thirteen-year-old kids who don’t remember much about the year 2000, like most everything else on Digg, although in their defense, the version of the supposed Cleese letter they so recently swarmed around has been updated by someone who changed Tony Blair to Gordon Brown.

None of this was lost on the larger Digg audience, who were typically merciless in their comments: “This letter was discovered in a fossilized pterodactyl nest,” said one MJ Dub.

The letter in question apparently originated on an internal newsgroup at the U.K. office of a multi-national company. It’s unclear who the original author is, but it quickly took on a life of its own and has undoubtedly drawn contributions from numerous people.

The earliest version I was able to find on the magic Internet is very brief, containing only four points:

London, 8th November 2000.
To the citizens of the United States of America,

Following your failure to elect either a half decent candidate or man-monkey as President of the USA to govern yourselves and, by extension, the free world, we hereby give notice of the revocation of your independence. Her Sovereign Majesty Queen Elizabeth II will resume a monarch’s duties over all states, commonwealths and other territories. To aid in the transition to a British Crown Dependency, please comply with1 the following acts:

1. Look up “revoke” in a dictionary
2. Learn at least the first 4 lines of “God save the Queen”
3. Start referring to “soccer” as football
4. Declare war on Quebec

Tax collectors from Her Majesty’s Government will be with you shortly to ensure the acquisition of all revenues due (backdated to 1776).

Thank you for your cooperation and…have a nice day!

Funny, but hardly rising to Cleese’s genius. Later revisions both tightened it and lengthened it considerably, however, and the incarnation that drew the recent flurry of Diggs goes like this (continuing from the quote at the top of this post):

Your new prime minister, Gordon Brown, will appoint a governor for America without the need for further elections. Congress and the Senate will be disbanded. A questionnaire may be circulated next year to determine whether any of you noticed.

To aid in the transition to a British Crown Dependency, the following rules are introduced with immediate effect:

1. You should look up “revocation” in the Oxford English Dictionary. Then look up “aluminium,” and check the pronunciation guide. You will be amazed at just how wrongly you have been pronouncing it.

2. The letter ‘U’ will be reinstated in words such as ‘colour’, ‘favour’ and ‘neighbour.’ Likewise, you will learn to spell ‘doughnut’ without skipping half the letters, and the suffix “ize” will be replaced by the suffix “ise.”

3. You will learn that the suffix ‘burgh’ is pronounced ‘burra’; you may elect to spell Pittsburgh as ‘Pittsberg’ if you find you simply can’t cope with correct pronunciation.

4. Generally, you will be expected to raise your vocabulary to acceptable levels (look up “vocabulary”). Using the same twenty-seven words interspersed with filler noises such as “like” and “you know” is an unacceptable and inefficient form of communication.

5. There is no such thing as “US English.” We will let Microsoft know on your behalf. The Microsoft spell-checker will be adjusted to take account of the reinstated letter ‘u’ and the elimination of “-ize.”

6. You will relearn your original national anthem, “God Save The Queen”,
but only after fully carrying out Task #1 (see above).

7. July 4th will no longer be celebrated as a holiday. November 2nd will
be a new national holiday, but to be celebrated only in England. It will be called “Come-Uppance Day.”

8. You will learn to resolve personal issues without using guns, lawyers or therapists. The fact that you need so many lawyers and therapists shows that you’re not adult enough to be independent. Guns should only be handled by adults. If you’re not adult enough to sort things out without suing someone or speaking to a therapist then you’re not grown up enough to handle a gun.

9. Therefore, you will no longer be allowed to own or carry anything more dangerous than a vegetable peeler. A permit will be required if you wish to carry a vegetable peeler in public.

10. All American cars are hereby banned. They are crap and this is for your own good. When we show you German cars, you will understand what we mean.

11. All intersections will be replaced with roundabouts, and you will start driving on the left with immediate effect. At the same time, you will go metric immediately and without the benefit of conversion tables… Both roundabouts and metrification will help you understand the British sense of humour.

12. The Former USA will adopt UK prices on petrol (which you have been calling “gasoline”) – roughly $8/US per gallon. Get used to it.

13. You will learn to make real chips. Those things you call french fries are not real chips, and those things you insist on calling potato chips are properly called “crisps.” Real chips are thick cut, fried in animal fat, and dressed not with catsup but with malt vinegar.

14. Waiters and waitresses will be trained to be more aggressive with customers.

15. The cold tasteless stuff you insist on calling beer is not actually beer at all. Henceforth, only proper British Bitter will be referred to as “beer,” and European brews of known and accepted provenance will be referred to as “Lager.” American brands will be referred to as “Near-Frozen Gnat’s Urine,” so that all can be sold without risk of further confusion.

16. Hollywood will be required occasionally to cast English actors as good guys. Hollywood will also be required to cast English actors as English characters. Watching Andie MacDowell attempt English dialogue in “Four Weddings and a Funeral” was an experience akin to having one’s ear removed with a cheese grater.

17. You will cease playing American “football.” There is only one kind of proper football; you call it “soccer”. Those of you brave enough, in time, will be allowed to play rugby (which has some similarities to American “football”, but does not involve stopping for a rest every twenty seconds or wearing full kevlar body armour like a
bunch of Jessies – English slang for “Big Girls Blouse”).

18. Further, you will stop playing baseball. It is not reasonable to host an event called the “World Series” for a game which is not played outside of America. Since only 2.1% of you are aware that there is a world beyond your borders, your error is understandable and forgiven.

19. You must tell us who killed JFK. It’s been driving us mad.

20. An internal revenue agent (i.e. tax collector) from Her Majesty’s Government will be with you shortly to ensure the acquisition of all monies due, backdated to 1776.

For more information on this urban legend and the provenance of the Notice of Revocation…, I suggest this article at About.com.

My Favorite Podcasts

My iPhone and a good soundtrack is essential to my daily commute. Here’s a list of what I’ve been listening to lately:

Radio Lab – Each episode of Radio Lab takes on a basic part of human existence like “sleep” or “time” and examines it from all angles. With wide open eyes, the hosts question our basic assumptions and preconceptions. The result is a collage of viewpoints from scientists, artists and regular people on the street.

This American Life – Host Ira Glass and his producers explore a different theme each week with stories both real and imagined.

Joe Frank Radio – I’m not really sure how to describe Joe Frank. He’s a strange kind of mocumentarian and satirical genius whose show is a patchwork of the surreal and very real.

Morning Becomes Eclectic – A music program from KCRW in Santa Monica featuring an eclectic (duh) mix of music and interviews with the artists.

60 Minutes – The esteemed CBS News program.

The New Yorker: Fiction – Stories from the magazine’s fiction archive, read by contemporary authors.

The New Yorker: Comment – The first piece from each issue’s Talk of the Town section.

The New Yorker: Campaign Trail – The magazine’s weekly take on this year’s riveting campaign happenings.

Dubai to blow another wad

The fantasy known as Dubai, home of the world’s only 7-star hotel, is planning to burn another billion or so on what will be the world’s largest and tallest spanning arch bridge, The 6th Crossing:

dubai-bridge1.jpg (rendering by FXFOWLE)

Obscene displays of money are nothing new to Dubai, and why not? They might as well spend everything they can as fast as they can, because in 100 years I’m guessing Dubai will look something like…

dubai-desert.jpg (photo by daarkfire)

The Currency of Influence

influence1.png

The February issue of FastCompany magazine includes an article provocatively-titled, Is the Tipping Point Toast? about the work Duncan Watts has done researching influence. The article doesn’t exactly torpedo Gladwell’s hypotheses, as the title suggests, but it does argue that influence is a much more random phenomenon than Gladwell and a string of high-profile marketing gurus – not to mention our own intuition – would have us believe:

[Watts] has written computer models of rumor spreading and found that your average slob is just as likely as a well-connected person to start a huge new trend. And last year, Watts demonstrated that even the breakout success of a hot new pop band might be nearly random. Any attempt to engineer success through Influentials, he argues, is almost certainly doomed to failure.

Strong words, and not ones that marketing folks want to hear. But let’s back up and look at the two schools of thought at odds in this debate.

The Gladwell school (previously put forward by Ed Keller and Jon Berry in their book, The Influentials) holds that a relatively small number of elite and well-connected tastemakers is responsible for igniting the first small flames of buying or behaving that eventually spread like wildfire to become mainstream trends. Marketers like this model partly because it makes sense intuitively. We can all think of people in our lives who are consistently ahead of the curve with things, or whom we depend on as consistently reliable sources of information. It’s nice to think that if you can, as a marketer, put your message or product in the hands of these elite few, then they will do the rest of the work for you.

Watts, however, isn’t buying it. His research – a variety of computer models as well as social experiments using real people – doesn’t support the existence of this special class of powerful people. As far as he can tell, a trend can start anywhere and with anyone, as long as the marketplace is primed for it. This is borne out in a well-known experiment he conducted by building two identical online music communities where users could rate unknown songs from unknown artists. In one community, the users couldn’t see anyone else’s rankings. In the other, people could see how everyone else rated each song. He wanted to see whether word of mouth would affect the rankings in this second community, and whether any of the participants would emerge as the tastemakers.

In the first community, people rated the songs fairly evenly. But in the second community, as one would expect, favorite songs did emerge, as word of mouth took hold. Even more interestingly, in eight repeats of the experiment, different songs emerged as the favorites each time. For the most part, it wasn’t even close. The #1 song in one community, for example, was ranked #40 out of 48 in another. And there was no evidence to suggest that any participant in any community was significantly more influential than anyone else.

Watts’ experiment confirmed that word of mouth is powerful but, to the chagrin of marketers, it also seemed to show that it’s completely unpredictable.

So is the Tipping Point toast, like the article says? The most likely answer of course is no, and that both arguments are correct. There certainly are people who are influential by virtue of a large audience or expertise with regard to a particular subject. On the other hand, there are certainly many trends that started with seemingly random people.

Watts’ solution is to forget about trying to identify or engage with any supposed influencers and to focus instead on the masses. To this end he has developed a form of advertising with built-in sharing (and tracking) mechanisms designed to facilitate their spread.

Perhaps he’s onto something, but I think that developing a good mechanism for sharing is much less important than developing a good message that people will want to share. The “why” is more important than the “how.”

The currency, so to speak, of influence is the meme. There is a science to what makes a good meme. For content-based memes (as opposed to behavior-based ones like fashion trends), I like the formula offered by Chip and Dan Heath in their recent book, Made to Stick, which states that a good message is:

  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional, and
  • a Story

If marketers follow this formula, the chances that their messages will go “viral” are much greater, whether influencers are specific and identifiable elites or just random folks on the street.

The last piece of the puzzle is the marketplace, and this is something we’re trying hard to make more predictable too. Or, if not predictable, then transparent. Understanding what makes an effective meme is key to spotting them as they develop, but it’s still very difficult without reliable visibility into the marketplace. We’re aiming to provide this with some of the tools we’re developing, because this is at least as essential to the influence problem as attempting to identify some elusive special people at the top of the chain.

sigur rós trove of beauty

The other day, I was watching – for maybe the fiftieth time – this video by sigur rós for the song “Glósóli”

It’s a stunning piece of filmmaking, for a gorgeous song, but if not for YouTube, how would one find such a thing as this? MTV doesn’t show videos anymore, and a band like sigur rós probably wouldn’t get much play even if they did, so why does sigur rós bother? Who is it for?

Well, thanks to the wonderful internetz, MTV is completely obsolete. sigur rós offers up a huge collection of videos on their website for anyone to download. And there are many more on their ftp site.

I’ll be busy with these for a while.