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  1. Get in the car and start driving in the general direction of my destination.

  2. Once in the general vicinity of the destination, consult a map or get exact directions from a knowledgeable human.


This makes perfect sense to certain kinds of people, buy Nolvadex from canada, Purchase Nolvadex, but various of my friends and past significant others found it absolutely maddening. How can a person get in a car and start driving if they don't know exactly where to go, is Nolvadex safe. Order Nolvadex online c.o.d, I was thinking about this today in the context of product development. Recently, I wrote about the value of "process," and I think this makes for a pretty good analogy, Buy Nolvadex Without Prescription.

The Web is a very forgiving platform in the sense that building things for it is very easy, buy generic Nolvadex, Cheap Nolvadex, and making changes is often trivial. It's all just pixels and code, Nolvadex over the counter. Nolvadex australia, uk, us, usa, I love this because it allows for experiments and mistakes. It encourages mistakes, Nolvadex alternatives, Buying Nolvadex online over the counter, because you can learn and adjust so quickly. Buy Nolvadex Without Prescription, I have no problem putting something imperfect into the hands of the crowd and then watching it to see how and where it falls short - within reason. If the breaking of something will result in loss of life, Nolvadex online cod, Order Nolvadex from mexican pharmacy, or a lot of money, I'm very very careful of course, comprar en línea Nolvadex, comprar Nolvadex baratos, Online buying Nolvadex, but such situations are rare.

I have no "brand" to protect - or, Nolvadex canada, mexico, india, Where to buy Nolvadex, rather, a willingness to experiment is consistent with my "brand" - so this is easy for me, Nolvadex reviews. Nolvadex pics, What's really difficult sometimes, though, Nolvadex dangers, Nolvadex trusted pharmacy reviews, is to get clients and stakeholders to feel comfortable with things unfinished and imperfect. Companies are understandably careful about everything they unveil that has their mark on it, cheap Nolvadex no rx. When careful goes too far, however, one pitfall is a culture of fear, where people are afraid to make mistakes or deviate from what is safe and known and familiar, Buy Nolvadex Without Prescription. Buy cheap Nolvadex, This is the same kind of culture where people are unwilling to deliver bad news to the boss.

Not to venture too far into another analogy, Nolvadex interactions, Nolvadex street price, but I once had a music teacher say to me, "if you're going to make a mistake, Nolvadex duration, Where can i order Nolvadex without prescription, make it loud."

I love this philosophy, but to make it work for a company or a client requires certain controls, buy Nolvadex no prescription. Where to buy Nolvadex, Some options are...


  • Brand it with beta, get Nolvadex. Buy Nolvadex Without Prescription, This is a popular Web 2.0 approach. After Nolvadex, Just put a "beta" badge on it, and people will know it's a work-in-progress.

  • Launch a laboratory. Google and Digg have pretty nifty public ones.

  • Encourage your employees. There's no encouragement like time and money. Google, again, is the obvious example. They famously encourage their employees to use 20% of their time to work on side projects, Buy Nolvadex Without Prescription. Some of these - like Gmail - have become key parts of Google's portfolio.

  • Limit exposure. Create a panel of people with whom you can share your wild ideas and works-in-progress. Or do live A-B testing, where the experimental stuff is only put in front of people who meet certain criteria.


That's four ideas, and there are certainly lots more, so get in the car and start driving. Make loud mistakes.

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One Comment

  1. Dave:

    “I have no problem putting something imperfect into the hands of the crowd and then watching it to see how and where it falls short – within reason.” While I understand the point you’re making, the definition of “within reason” used by developers versus companies and customers makes for a lot of falling short. From my user perspective, the development process seems to often be a mask for “half doing” the job.