This week at TheFeature.com, Howard Rheingold writes about Microsoft’s A.U.R.A. research project:

“Smith pointed me toward another example in his kitchen that he had discovered himself when he first started clicking around – Kellogg’s Cracklin’ Oat Bran. One of the top links for that breakfast cereal revealed that a mislabeled early batch had failed to disclose dairy and egg content, which could have been fatal to anyone with severe allergies.”

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