Stupid product of the week: PUR Flavored Water Filter

PUR Flavor

Is it really too much trouble to add flavor to your water after you pour it?

I was busy washing dishes while my girlfriend was watching TV in the background (yeah, that’s how things roll at my house), when a commercial for PUR Flavored Water Filters came on. I couldn’t believe my ears. I didn’t want to believe my ears. Once, under similar circumstances I’d mis-heard a commercial for “Immodium EZ Chews” as “Immodium Easy Cheese” (which actually makes some sense), so it wouldn’t be the first time I made up a fictional product based on partially overheard background TV.

But alas, this one is real, and quick perusal of the blogopolis reveals that the proletariat (as Tony would say) is in favor of this one…

I am interested in trying Pur flavored water from my tap at home. Where can I purchase the filter? Thank you.

I really want this! I have the regular PUR filtration system, and now I want the flavor one!!! I can’t find it anywhere though. Where is a place to pick one up?

I’m looking into getting this. My brother goes through a case of water every 3 days and that’s pushing it. Besides I need to drink more and this would get me started as I do like the Dasani flavored waters.

Humanity is doomed.

Interestingly, Dr. Tanase’s blog points out a problem with the PUR flavored filters that goes beyond the sheer inanity of them:

These new “flavored” filters add two excitotoxins to your liquid nourishment – Sucralose and Acesulfame-K. And if those harmful chemicals and the 92 side effects they’re known to cause (like these) weren’t enough, they also added a yummy dose of antifreeze (propylene glycol) to the mix.