When future archaeologists unearth the cities of what was once the great empire called America, and they sift through the remains of our civilization looking […] Read More
Tag: advertising
The economy is in rough shape these days. Nobody’s job seems secure, and no industry is safe, but the Web is an especially hard place […] Read More
I’ve been off the grid for a couple weeks, backpacking with my brothers. We embarked a day or two after McCain announced his surprising (and […] Read More
Why do they call these things “circulars?” The word makes me think of my mom, clipping coupons from the Sunday paper for the weekly trip […] Read More
The big athletic footwear companies have built their marketing campaigns around aspirational themes and creating connections between regular sports hobbyists and elite athletes. If you […] Read More
Back in my agency life, clients were always asking us to create “viral” campaigns that would get the attention of the digital youth. Our inside […] Read More
Have you ever noticed the way American beer commercials emphasize packaging gimmicks? The wide-mouth can. The label that turns blue when it’s cold. The easy-pour […] Read More
In this week’s installment of his ‘Circuits’ column, David Pogue asks, “Are you taking advantage of Web 2.0?” By ‘you’ he means your company, and […] Read More
I read a lot of blogs, which I organize into a number of categories. One of those categories is marketing, which is a fruitful domain […] Read More
From the image above, you know I’m not talking about the notorious former football great. In case you’re counting, yes, that’s twelve varieties of Tropicana […] Read More