When future archaeologists unearth the cities of what was once the great empire called America, and they sift through the remains of our civilization looking […] Read More
Tag: advertising
The economy is in rough shape these days. Nobody’s job seems secure, and no industry is safe, but the Web is an especially hard place […] Read More
I’ve been off the grid for a couple weeks, backpacking with my brothers. We embarked a day or two after McCain announced his surprising (and […] Read More
Why do they call these things “circulars?” The word makes me think of my mom, clipping coupons from the Sunday paper for the weekly trip […] Read More
The big athletic footwear companies have built their marketing campaigns around aspirational themes and creating connections between regular sports hobbyists and elite athletes. If you […] Read More
Back in my agency life, clients were always asking us to create “viral” campaigns that would get the attention of the digital youth. Our inside […] Read More
Have you ever noticed the way American beer commercials emphasize packaging gimmicks? The wide-mouth can. The label that turns blue when it’s cold. The easy-pour […] Read More
In this week’s installment of his ‘Circuits’ column, David Pogue asks, “Are you taking advantage of Web 2.0?” By ‘you’ he means your company, and […] Read More
I read a lot of blogs, which I organize into a number of categories. One of those categories is marketing, which is a fruitful domain […] Read More
From the image above, you know I’m not talking about the notorious former football great. In case you’re counting, yes, that’s twelve varieties of Tropicana […] Read More
Some kind of silly excuse for a Golden Globe Awards ceremony took place last night, with no speeches, performances or jokes – just winners announced […] Read More
Is it really too much trouble to add flavor to your water after you pour it? I was busy washing dishes while my girlfriend was […] Read More
Am I the only one who wants to punch my TV whenever I see Chad on those Alltel commercials? He reminds me of the pretty […] Read More
I’ve been seeing a lot of advertisements for cars that feature voice recognition technology. Like this clever one for Ford’s SYNC: Or this one for […] Read More
Well, it’s not the Jetta. It’s two women in a Passat blindsided by an SUV as they discuss Volkswagen’s controversial Jetta commercials that depict… well… […] Read More
You know you’ve created something good when your fans create a crop circle to honor your product. Yesterday, I read a nice piece from Business […] Read More
Driving into the city on I-80 today, I saw a billboard for BAJobs.com touting the website’s “better interface”. I think it’s the first time I’ve […] Read More