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Clever Target Circular

Why do they call these things “circulars?” The word makes me think of my mom, clipping coupons from the Sunday paper for the weekly trip to the Shop-N-Bag. Anyway, this one came in the mail from Target. I usually toss these things right into the recycling bin, but I thought it was pretty clever. I […]

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In An Athlete’s Shoes

The big athletic footwear companies have built their marketing campaigns around aspirational themes and creating connections between regular sports hobbyists and elite athletes. If you work hard, if you show character and passion – the message goes – then you are like them. I saw this clip from Nike today, and I think it does […]

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Stupid product of the week: American (big brand) beer

Have you ever noticed the way American beer commercials emphasize packaging gimmicks? The wide-mouth can. The label that turns blue when it’s cold. The easy-pour vent. The shelf pack that fits better in your fridge. Are there people who peruse the beer aisle thinking, “hmm… you know I really enjoy [favorite microbrew/import], but it pours […]

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Measuring the Value of Good Will

In this week’s installment of his ‘Circuits’ column, David Pogue asks, “Are you taking advantage of Web 2.0?” By ‘you’ he means your company, and he describes the response this question got from the attendees at a recent PR conference: “…within seconds, there were 132 responses on the screen in a huge, scrolling list. ‘Not […]

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Stupid product of the week: OJ Insanity

From the image above, you know I’m not talking about the notorious former football great. In case you’re counting, yes, that’s twelve varieties of Tropicana orange juice. Twelve! And that’s not including the orange juice blends (orange-tangerine, orange-pineapple and orange-strawberry-banana). There are varieties to suit various pulp-tolerances of course, but also tastes (low acid) and […]