YouTube got a lot of flack for making a recent deal with NBC, so perhaps it was not NBC’s prerogative to lampoon it. Still, you gotta respect the network’s moxie for going head on at the controversy with this video:
As long as the root cause isn’t killing anyone, this is exactly what a company should to address a sticky PR situation. Respond directly, with humility and a sense of humor. Props NBC. I see a must-see TV comeback in your near future.